I've been using GA for over a decade now, and for the most part it tracks just fine. But, there are alternatives out that offer extras that you don't typically get on free platforms.
Fathom is one of those alternatives. It's got a super simple interface that makes checking traffic a no-brainer every day and Fathom never deletes data, which is huge for sites that plan on being around for a while.
And there's alot more to like as well. You can read my full comparison right over here 👉 Why I'm Switching from Google Analytics to Fathom in 2025