About 94% of people globally stay on a web page because of its attractive layout, so a website must speak volumes to a first-time guest. Otherwise, you risk losing business from a potential client. So it is crucial to get a trained web developer to put you on the right path. Below are a few things they can do for you to ensure your audience stays on your website for longer.

Improve loading times

Prolonged loading times usually happen due to certain design elements slowing down the quick opening of the site. Without a doubt, that can irritate most web users, and before you know it, only a few people (probably loyal family and friends) will be interested in accessing your site. Before doing anything, your first concern should be optimizing all the images and graphics on the website. This is particularly important for the homepage, which also acts as the landing page.

Old versions of website themes, plugins, and even modules can also cause slow loading of your site. Therefore, make regular updates of these elements your priority. Once you’re done with all the background work, testing the website before updating it is crucial. If you fail to do it, your website and your business can take the ultimate hit.

Make your layout, design, and images more appealing

Poor web layout and design negatively impact the functionality of your website. The last thing you want is to have guests on your page stuck in a loop without knowing what to do next. For example, when a user clicks on a newsletter signup link, it should lead them directly to the next line of action. However, there are instances where links fail to open to precisely what they must, creating irritation among users.

Furthermore, failure to map out a convenient way to browse your site creates a negative user experience. In short, you would have lost hundreds or even thousands of users who could become potential business clients. Moreover, if you connect your social media accounts to your website, ensure these links function as they should. In addition to that, be deliberate about the image quality on these accounts.

There should be conformity in the quality of images used on the website and your social media pages. For example, before uploading your pictures, ensure they conform with Twitter or Instagram post size requirements. You don’t want your images to look non-dimensional and unattractive.

Include analytics or SEO in your web design

The aim of every web page is to be easily recognized on search engines. Indeed, that is what helps ratings to go up. Unfortunately, not many people give much thought or value to the essence of Search Engine Optimization or analytics. For that reason, they have absolutely no idea of participatory levels on their website. Without the basic knowledge about how many users visit your page in a given period, you risk losing out on so much.

If it’s a business you’re running, you might jeopardize leads conversion. It is also essential to know the percentage of users who spend time on a particular page. That can inform the decision to put more relevant information on that specific page. In other words, a website in the 21st century without analytics or SEO is equal to doing business in the dark.