Today, most consumers spend most of their time online. They use laptops, phones, iPhones, and other smart devices to search for information on the internet. Besides, customers use the internet to make orders online and have their goods delivered to their doorsteps. This has forced businesses to have a strong online presence.

One of the best ways to promote a business online is by building a website. A website allows business owners to engage with online customers globally. However, to connect with the right audience and generate more sales, a business website needs to have a higher conversion rate.

So, if you also want to boost your business website conversion rate, stick here for a few minutes. You’re going to learn some simple yet effective strategies that high converting business websites do differently. Read on.

What Is Website Conversion Rate?

Conversion rate is the percentage of website visitors who take the desired action. Some of these include clicking a link, liking a page, re-sharing content, commenting on your posts, signing up, making purchases, and much more. Performing these actions converts website visitors to leads or customers.

There are two major kinds of conversion: micro-conversion and macro-conversion. A micro conversion is a situation where website visitors take steps towards your end goals. In other words, it’s a journey towards the end goals. Some of the actions taken at the micro-conversion stage include reading your posts or downloading a video. Macro-conversion, on the other hand, occurs when you meet your end goal. This can happen when a visitor completes a purchase or pays for a subscription.

What Do The High-Converting Websites Do Differently?

All business owners want to have a high conversion rate. One way of doing this is by doing the needed research to find out what high converting websites do differently. As a start, here are some of the things they do:

1. Work With Experts

One of the common things business owners do to increase the conversion rate of their websites is to work with professionals. Some of these include a website developer, content specialist, marketing strategist, and Google Analytics expert.

There are many benefits of working with website experts. For instance, they’re knowledgeable and can help create attractive website designs. Besides, working with, say, a Google analyst allows you to track online traffic. This enables you to understand the behavior of your customers, helping you employ the best strategies and convert them to sales.

2. Have Attractive Headlines

An attractive headline is one of the most critical aspects that can have a huge impact on your website’s conversion rate. This is because the headline is the first component your visitors will come across on your business website. So, before they read the content within your website, they first need to be attracted by the headline. For that reason, it’d be a good idea to create compelling website headlines.

Attracting headlines helps grab your visitor’s attention, which allows them to take action on your website. This helps increase your web conversion rate.

3. Adds Live Chats

A customer’s day is always occupied by busy schedules. For instance, you may find a customer who wants to attend classes, manage their businesses, take care of their kids, do shopping, and address other essential matters all within the same day. So, customers want to deal with a responsive business website. That’s why you need to add a live chat on your business systems.

Live chat software allows your business to engage with websites visitors in real-time, answer their questions, and help them make their purchase decision. If you fail to provide a live chat system in your business, your website visitors won’t be willing to wait for your response for days or even hours. So, they’ll have no choice other than to shift to your competitor’s website, affecting your conversion rate.

4. Makes Navigation Easy

Another critical thing high-converting websites do is to make navigation easy for users. This means making it easy for visitors to browse through a website, allowing them to easily find the information they’re searching for.

One of the best ways to allow visitors to find information at ease is to boost your website loading time. As mentioned, most customers are impatient and won’t work with a slow website. So, if your website is taking too long to load information, most visitors will leave for other alternatives.

Apart from increasing your website loading time, you also need to provide a search bar. A search bar allows visitors to type in a few keywords, thus allowing the website to display the required information. You also need to ensure that your visitors can quickly move from one page to the other and return to the home page if necessary.

5. Uses Chatbots

Chatbots are essential to any online business. Apart from helping reach a bigger audience, chatbots can enable you to boost your website conversion rate. Also, using chatbots is a great way to engage website visitors 24/7.

When you utilize humans to engage with your website visitors, sometimes, they can get exhausted and can no longer provide better services. Besides, no human can work 24/7. So, chatbots allow your business to interact with your website visitors even beyond working hours. This helps any visitor coming to your website remain connected to you, boosting your conversion rate.

6. Posts Valuable Content

Another effective strategy to help increase your business website conversion rate is to publish valuable content. Valuable contents are posts that offer helpful information to the readers. When you provide useful content, most visitors are likely to remain inclined to your website. They’re also likely to recommend your content to their friends and relatives, allowing you to generate more visitors.

However, to help generate more leads or increase your conversion rate, it’d be a good idea to include a call to action on your blog posts. For instance, you can request your readers to subscribe to your monthly newsletter or fill a contact form details.

Takeaway

For the last few decades, websites have become major parts of businesses. They help business owners connect with online customers, increasing the chances of generating more sales. However, to help maximize revenues, a business website needs to have a high conversion rate. This is the percentage of visitors who take the desired action.

As you’ve seen above, there are several ways of boosting a business website conversion rate. Some of these include having attractive headlines, adding live chats, making navigation easy, using chatbots, and posting relevant content.