According to recent data from Statista, just over eighty percent of the global population uses a smartphone; that’s a staggering six billion people worldwide. Chances are the majority of your customers are also using these devices, so make sure your website is optimized for mobile.

Increase the Speed

Page speeds and loading times are highly important these days because they affect the user experience and, therefore, the search engine ranking. It can be trickier to achieve faster page speed on mobile devices, especially if you have a lot of content on the website for viewers.

When optimizing your business website for mobile, you might have to pare it down to the essential elements. Mobile data is unpredictable, but users still demand a fast service. Run your website through a service like Google PageSpeed before you launch to get the best results.

Use the Mobile Site

When you are the administrator of a website, it’s all too easy to spend your time in the back end, optimizing it for a better user experience; on the other hand, you need to use the website and the mobile site to get a sense of what your customers see and how the website is mostly used.

Take every opportunity to put yourself in the place of your customers and use the website on their terms; this will give you a better indication of what you’re doing right and what isn’t working. Use this testing to determine if you are creating a mobile site with user experience in mind.

Keep it Simple

On a typical website, a user has plenty of time to browse the pages and zoom in and out if necessary; that’s not the case on a mobile site; in fact, mobile sites need to be bigger and bolder so that users can easily find what they need and follow links. So keep it very simple.

A mobile business site should have large banner links and simple site directions; remember, your customers are viewing the website on small devices, and they are using traveling at the time. Keeping the website simply provides the best user experience and the best results overall.

Media or Text

Which is better to have on your customer’s mobile devices, media or text? If you thought the answer was text, you were incorrect. Media, such as video, infographics, animations, and more, are the ideal content style for a iPhone XR smartphone. Media is easy to view and navigate.

Simplicity and convenience are key when it comes to smartphone websites; as well as making your images and media bold and accessible, you also need to make your business available. Use convenient chat functionality and simple sign-up forms to make life easier for customers.

Make it Accessible

Smartphones are small devices, but smartwatches are even smaller; in recent years, there has been a trend toward smartwatches, but that means your mobile website needs to be even more accessible. Make sure the key information is also available on small devices like smartwatches.